I’m a freelance Art Director and Designer with over 8 years of experience working with brands, visual identities and digital communication. I’ve mainly worked with companies within sport, retail, tech and B2B, both agency-side and in-house, often taking full responsibility from early concept and creative direction to final production. My core strength lies in creating clear, modern and consistent visual identities that actually work in real-life applications. This includes everything from logo design and brand systems to campaigns, social content, motion, and digital design. I’m particularly skilled at simplifying complex ideas and translating them into visual expressions that feel contemporary, credible and easy to scale across channels. I enjoy working at the intersection of creativity and strategy, where design supports both business goals and user experience. I’m comfortable collaborating with marketing teams, product teams and leadership, and I’m often described as self-driven, pragmatic and easy to work with. I value clarity, strong craft and thoughtful design decisions over trends. I’m primarily looking for freelance assignments as an Art Director or Designer, preferably within branding, identity, campaigns, content and digital communication.